10 general skills or competencies (Job family competencies) for Database Marketing Manager
Skill definition-Evaluating business data, translating it to actionable insights, and using it to make better-informed decisions.
Level 1 Behaviors
(General Familiarity)
Explains the data modeling and reporting concepts applicable to business Intelligence.
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Level 2 Behaviors
(Light Experience)
Collects business intelligence data to analyze our business's competitiveness.
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Level 3 Behaviors
(Moderate Experience)
Partners with the management in streamlining business intelligence and analytics tools.
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Level 4 Behaviors
(Extensive Experience)
Drives the overall data quality improvement initiatives to leverage business intelligence tools.
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Level 5 Behaviors
(Mastery)
Creates overall solutions for various complex enterprise needs in the business intelligence area.
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Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Lists and describes fundamental practices in AB testing.
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Level 2 Behaviors
(Light Experience)
Tracks and reports A/B testing results to assess the effectiveness of marketing initiatives.
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Level 3 Behaviors
(Moderate Experience)
Verifies A/B testing results to support continuous optimization of digital creative components.
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Level 4 Behaviors
(Extensive Experience)
Manages the implementation of the entire A/B testing life cycle.
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Level 5 Behaviors
(Mastery)
Promotes the significance and value of continuous A/B testing to ensure optimal business growth.
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8 soft skills or competencies (core competencies) for Database Marketing Manager
Skill definition-Gathering, analyzing, and predicting patterns and structures of historical data and trends to make strategic decisions for better future outcomes.
Level 1 Behaviors
(General Familiarity)
Lists various kinds of applications that use predictive analytics.
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Level 2 Behaviors
(Light Experience)
Interprets the reasons for statistical errors, misinterpretations, and false positives.
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Level 3 Behaviors
(Moderate Experience)
Utilizes various statistics and modeling techniques in assessing future business performances.
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Level 4 Behaviors
(Extensive Experience)
Researches and lists the cases that are predicted wrongly and then learns how to improve.
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Level 5 Behaviors
(Mastery)
Stays current with the latest research on predictive analytics.
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Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Lists some typical KPIs from own industry, business, and function.
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Level 2 Behaviors
(Light Experience)
Produces standard and ad-hoc KPI reports following standard procedures.
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Level 3 Behaviors
(Moderate Experience)
Maintains an organized data management process to track progress on KPIs.
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Level 4 Behaviors
(Extensive Experience)
Leverages the Business Intelligence (BI) technologies and tools for KPI reporting and analysis.
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Level 5 Behaviors
(Mastery)
Monitors the efficiency and effectiveness of current organizational KPI architecture.
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Summary of Database Marketing Manager skills and competencies
There are 0 hard skills for Database Marketing Manager.
10 general skills for Database Marketing Manager, Business Intelligence, A/B Testing, Campaign Management, etc.
8 soft skills for Database Marketing Manager, Predictive Analytics, Key Performance Indicators (KPI), Planning and Organizing, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Database Marketing Manager, he or she needs to be skilled in Predictive Analytics, be skilled in Key Performance Indicators (KPI), and be skilled in Planning and Organizing.